Google Secretly Investing in Facebook’s Biggest Money Maker…
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In the midst of all the craziness (and heartbreak) of the World Cup finals this weekend, we almost missed a very intriguing report that surfaced on Saturday. The story claimed that Google has been secretly investing somewhere in the range of $100M-$200M in online gaming company Zynga. (For those of you unfamiliar with Zynga, they’re the people behind online games like Farmville & Mob Wars, and are responsible for allegedly creating 1/3 of Facebook’s $2B in annual revenue.)
What does this have to do with your practice? Valid question. While online gaming probably isn’t something you’re overly concerned with, this move is indicative of a growing online trend – the trend toward making online experiences social. Plus, this investment gives Google great insight into the inner-workings of the social networking that happens on Facebook.
It also brings to light the notion that the days of simple search being the most useful online tool are coming to an end. It’s why Yahoo has launched their own social platform; and, it’s why Google is getting into games that will enhance their current social offerings (and their rumored ‘Google Me‘ project that’s being touted as giving Facebook a run for their money). The major search engines have seen the writing on the wall, and understand where the web is heading. Get ahead of the curve by putting this same knowledge to work for your practice by using social media to generate more patient referrals!
Want to learn even more about Facebook, how it works, and how to make it work for your practice? Join us for an educational webinar and Q&A session to learn about Facebook in more detail.
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