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Monthly Archives: April 2010

Common Lies About Online Marketing

Posted on by Mike Haverhals

Working closely with doctors, we’ve heard some pretty outrageous & downright untrue claims from online marketing companies over the years.  It’s actually part of the reason we started DoctorBase – to bring a bit more honesty and transparency to web. Still, we regularly hear from doctors who’ve been getting bad advice and often downright lied [...]

Three Simple Steps to Grow Your Online Reputation

Posted on by Mike Haverhals

Here are 3 simple actions you can take to grow your online reputation and claim your name on search engines like Google…

The Evolution of Online Referrals

Posted on by Mike Haverhals

First it was the move from the Yellow Pages to Google. Now, successful practices are making the move from Google to Facebook in order to generate word-of-mouth referrals…

Yelp Changes Practices in Response to Lawsuits

Posted on by Mike Haverhals

Yelp’s CEO, Jeremy Stoppleman, announced changes to how they display reviews via the official Yelp blog earlier today.  These changes were made to “Increase Transparency” and dispel any notion that “displayed reviews on Yelp are completely independent of advertising – or any sort of manipulation.” The first change was to discontinue the “Favorite Review” feature [...]

The iPad – now with more DoctorBase

Posted on by Mike Haverhals

This one’s for all of the doctors out there who are self-confessed tech-geeks like us here at DoctorBase.  One of the great benefits of being located here in the heart of San Francisco is that we’re at the epicenter of the tech world. And, that means we get to play with some pretty cool toys [...]

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