Investors Like Facebook
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It finally happened. Facebook, the social-networking website started in 2005 by the son of a dentist, made their debut as a publicly traded company on the Nasdaq this Friday. After setting a new record in volume of shares sold (567 million), their stock closed at $38.23 – only slightly above the initial price of $38. At the end of the day, Facebook raised $16B and now has a market value of around $104B. This gives Facebook the largest tech IPO in history and flat out the 3rd largest IPO ever.
What’s the first thing Facebook is going to do with that freshly minted $16B? Mobile. All signs have been pointing to mobile being top on Facebook’s to-do list from their $1B purchase of Instagram last month to fact that over half of their 900M+ users now access the site through mobile devices. In the lead up to the IPO, an amendment to their filing addressed the mobile shift happening with their user base and their current inability to monetize this trend. This led founder Mark Zuckerberg to openly state that mobile is now the company’s top priority.
If you thought the IPO-madness of “Facebook Friday” was exciting, just wait until you see what kind of innovation $16B will put on a smartphone.
Want more patients from Facebook? Claim your free DoctorBase profile and learn how the Panda allows patients to request appointments from within Facebook’s mobile app at:
http://doctor.DoctorBase.com/claim
Web Marketing For Doctors Explained
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We know that using the web to promote your practice can be a bit overwhelming with all the googling, facebooking, tweeting, pinning, and everything else. So, we’ve created a handy little chart to give you a quick synopsis of 5 of the more important online strategies. Click on the image to view full-size… (more…)
Facebook Aiming for $96B Valuation
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It’s been a good year for Facebook and it’s about to get better. The largest social network on the web eclipsed 900 million users earlier this year and recently purchased Instagram for a cool $1B. However, that number is going to be dwarfed this month when Facebook makes it’s initial public offering on the Nasdaq.
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Intuit Acquires Demandforce
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Intuit, the makers of financial software Quicken & TurboTax, announced this week that they would be acquiring small and medium-sized business marketing company Demandforce. Many doctors out there are familiar with Demandforce’s services as they started in the healthcare space several years ago providing appointment reminders to private practices.
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Teamwork Through Texting
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A recent story in the Wall Street Journal discussed how doctors are using text messaging to collaborate with patients on their health. In early trials, patients received regular texts from their doctors asking about current conditions. Patient responses were then collected and tracked over a period of time to determine the effect of changes to treatments.
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Trivia Night to Fight Parkinson’s
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What happens when you take a bunch of computer geeks and put their nerdy brains in a trivia contest? Find out first hand by joining us at Maggie McGarry’s (1353 Grant Ave, San Francisco, CA) this next Tuesday, April 24th at 7p for a trivia night to benefit the Michael J. Fox Foundation and their work to find a cure for Parkinson’s disease. Bring your own giant brain out to meet us in person and support the cause by purchasing your tickets here. Or, if your smartness can’t make it here to San Francisco, you can also donate directly to the fundraiser here - we know Team Fox will appreciate the support!
Instacash
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This past week, Facebook acquired Instagram – the company behind the popular free photo app for smartphones. What makes this a newsworthy acquisition is the fact that Facebook paid a cool $1B (yup, billion w/ a ‘B’) for Instagram. That’s $1B dollars for a company that created an app 2 years ago that allowed users to apply filter effects to camera phone photos and then share these photos with their friends. However, there’s more to it than that…
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Pinterest For Your Practice
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If you haven’t heard of Pinterest yet, you’ve been missing out on one of the biggest online stories of the past year. It has quickly become the fastest growing social network on the web, reaching 10M users faster than any other website in history. And, it’s now the 3rd largest social networking website behind only Facebook and Twitter. But, what is it?
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Time for Timeline
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Facebook began the mandatory rollout of their new timeline format across all business pages on Friday. As we’ve noted before, this is not an optional layout for your practice’s page – so you need to make sure there’s nothing that needs to be revised or fixed not that it has been implemented. While your profile picture will remain the same, the layout and how patients interact with the rest of your page have undergone some major changes. Here are a few highlights:
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Mobile Traffic to Doctor Profiles Increases Over 400%
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A recent report from comScore (available here) noted a 134% increase in mobile activities related to health over the past year. This makes health far and away the fastest growing mobile space ahead of the 2nd fastest growing segment of online retail, which only showed an 87% increase in mobile activity.
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iProductivity with the iPad
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A recent study published in the Archives of Internal Medicine by doctors at the University of Chicago (available here) shows that the use iPads in the hospital environment improves productivity. Over 75% of the doctors surveyed stated that it saved them around an hour a day and over 65% claimed that it helped them prevent delays in patient care.
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Smartpractices on Smartphones
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A report this week from comScore (available here) announced that the number of smartphones users in the U.S. eclipsed 100M earlier this year. This amounts to almost 1/3 of the U.S. population and is rapidly approaching the 50% mark where half of all mobile users are using a smartphone. The report also notes that one of the fastest growing uses for smartphones is accessing the mobile web. While is doesn’t come as a surprise to us as we’ve been extolling the values of the mobile web ever since we found ourselves in a pinch a couple years ago, it is good to see that the adoption of mobile access to the web is continuing to accelerate.
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